A backlink, also known as an inbound link, is a link to your webpage. The link can be from another website, blog or social networking website, or any other online platform. Backlinks are important for SEO as they are a key parameter that search engines consider while ranking your website.

A professional web design Warrington agency uses backlinks as part of its SEO strategy. These professionals use ethical means of acquiring backlinks such as quality content to achieve strong backlinks.

Why Backlinks are Important

Backlinks are a sign of trustworthiness of your content. When search engines, particularly Google, throw up results for a search term, they look for the relevance of content in a source. If your website has several backlinks, search engines take it as an indication that your content is relevant to the search term, and is of use to readers. So, chances of your website ranking well are more.

Search engines also consider the relevance of websites that link to your website. Thus, if you have a lot of inbound links from sources that are in no way related to your website, your backlinks are a sheer waste.

But, if you have backlinks from sources that are related to your website, you have greater chances of ranking better.

Why Use Only White Hat Backlinking Techniques?

While there are many ethical and non-ethical ways to build backlinks, it pays, in the long run, to go for search engine-approved methods, referred to as white hat techniques.

White hat techniques focus more on delivering value to readers, which is the fundamental criterion for search engines in ranking a website.

Black hat techniques focus solely on traffic. They may deliver faster results, but websites using such means face penalties in the long run, including lower ranking and blocking of websites.

With a web design Warrington company, you can have strong ethical strategies in place. These professionals are up-to-date with search engine algorithms and are aware of practices that are approved.

With such web design Warrington experts, you can get good quality links and establish a strong link network over time.