Want to know all there is to know about blog search engine optimisation? Looking to rank your blog posts on the top of Google’s SERPs? In this post, our web design Warrington team shares some useful tips to rank your blog.
Business blogging, just like any other type of writing, is a skill. It is all about keeping your reader interested. And that calls for writing engaging content. However, if you need to reach out to your audience, it’s important to incorporate the keywords they are likely to use. So how do you do that without affecting the flow and quality of your blog?
Let’s explore. The following instructions assume that you have a WordPress website. If you don’t have a WordPress website yet, get in touch with us for high quality web design services in Warrington.
Choose Your Focus Keyword
Begin by choosing a keyword for your blog post. You want to pick one keyword per blog post. Avoid cramming all your target keywords in one post. This will not yield effective results.
Optimise the Important Aspects of Your Post
The Yoast SEO plugin will check your blog to determine whether the keyword has been used in the right places and it will also measure several other aspects of your content. These are the important aspects you should optimise:
- Meta description
- Image ALT tag
Ensure your keyword is present in each of the above elements.
The Yoast plugin will analyse your content and show how many times your keyword has been used in the content. Ideally, use your keyword no more than 2% of the blog’s word count. So if you have written a 400 word blog post, use it no more than 8. Avoid over optimising, as this is a huge sign of spam or thin content.
Be sure to include your keyword in at least one subheading. If you don’t have the habit of writing subheadings, think of doing it going forward. Subheadings help break down your post and enhance readability.
We are not just a leading web design agency in Warrington. We specialise in SEO and content writing. Allow us to fully manage your business blog and our expert copywriters will create high quality and original blog posts to keep your website fresh and relevant at all times. Get in touch today.