SEO and AdWords are 2 important ingredients of Search Engine Marketing (SEM). These two are the most valuable part of your digital marketing campaign. They’re both different and similar in some aspects, and there are times when you can use them together and then there are times when you should use them separately. It all depends on your business goals. As any web design, Warrington agency would tell you, the choice between AdWords and SEO is all about your requirements.

When Does Google AdWords Work?

If your website is not listed on the first page of Google’s SERPS (Search Engine Result Pages), then AdWords is a wonderful option. In such cases, Google AdWords will get more traffic to your website.

If your organic results are not getting much traffic, AdWords is a great way to take your brand to people who are looking for exactly the services that you’re offering. And that’s when you should invest in Google AdWords.

With the help of a PPC expert, you can generate highly targeted traffic to your website. As your web design Warrington agency, we can help you make the most of your PPC campaign. We can put in place some effective strategies to reduce wasteful clicks and maximise the ROI of your PPC AdWords campaign.

Why Investing in SEO is a Good Idea

While PPC AdWords is generating good traffic and keeping you busy, don’t forget to put in place a highly effective SEO campaign. SEO is a long-term investment that will reap rich dividends for your business for years to come. Once your website ranks on the top of the SERPs, you will be able to generate much better traffic from organic search results.

In fact, 60% of clicks go to websites that are ranked on the first page of the SERPs. With a first page organic listing, you won’t have to spend on PPC AdWords. What’s more, you won’t have to pay irrespective of the number of clicks organic results generate.

With PPC though, you have to pay for each click that occurs.

In Conclusion

So PPC is a good option during the initial stages of your online presence, and until your SEO campaign gathers steam. You can use PPC alongside SEO to retarget people who have already visited your website but haven’t converted yet. As your web design Warrington agency, we can help with SEO as well as PPC. Contact us today to get started.